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The Entrepreneurs Fieldbook John B. Vinturella

The Entrepreneurs Fieldbook

John B. Vinturella

Published
ISBN : 9780130812193
Paperback
288 pages
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 About the Book 

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapterMoreThis brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues- Sources of Venture Ideas: Entrepreneurship on the Internet- Market Research and Analysis- Refining the Venture Idea: Testing, Fit, and Feasibility- Startup Alternatives: Home-Based, Franchises, and Existing Businesses- Financing the Venture and more. A practical book for anyone interested in entrepreneurship.