Home » Piggybacking to Success: Jibbitz Accessorizes Crocs by Jim Champy
Piggybacking to Success: Jibbitz Accessorizes Crocs Jim Champy

Piggybacking to Success: Jibbitz Accessorizes Crocs

Jim Champy

Published February 1st 2010
ISBN : 9780132144025
ebook
9 pages
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 About the Book 

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Big profits in secondary markets: riding someone elses hot brand to breakthrough successEvery so often, aMoreThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Big profits in secondary markets: riding someone elses hot brand to breakthrough successEvery so often, a product or brand is so exciting that it creates a whole subculture of loyal customers avid to buy anything related to it. One mans (or womans) obsession is anothers chance to outsmart the competition. Hot brands create secondary markets for businesspeople agile enough to piggyback on them.If you liked this Element, read more from Jim Champy, including Outsmart : How to Do What Your Competitors Cant (ISBN: 9780132357777).Available in print and digital formats.